1-800 Contacts college campaign
For college students, the slightest setback can result in a paranoia spiral that leads to the inevitable, "my life is over."
Forgetting to refill your contacts prescription is one of these setbacks. But with 1-800 Contacts, it doesn't have to be this dramatic.
Overly Dramatic Facebook Videos
The campaign kicked off with short Facebook videos that showed the emotional chain reaction of forgetting to refill your contacts prescription.
Overly Dramatic Print
Flyers were posted in college gymnasiums across the country.
Overly Dramatic Interactive Pre-Roll
The campaign was a success, so we kept it going with a partnership with TrueX. Highlighting a Netflix promotion, we created a fake Netflix carousel that depicted our existing commercials as dramatic films. Users could click through the carousel to see a "trailer" and summary of the film, leading them to download the app.