Clear Channel's digital billboards can do all kinds of crazy things. To show this, we created "My Town," which used the Instagram holiday #TBT to capture the history of ever-changing cities.
The campaign launched on digital billboards in New York, Chicago, LA, and Miami.
The Call to Action
We asked people to submit photos of their city as they remember it. The goal was to create living windows into a city's history through Clear Channel's billboards. We created a personalized hashtag for each city and allowed people to share their photos with the city through Instagram.
New York had the most submissions, and the photos were prominently displayed in Times Square.
We articulated our idea in the pitch with a concept video that served as a love letter to the New York City of old.
The Pitch: Submissions
In the pitch, we showed a few ways that Clear Channel could own this holiday in cities, like public installations, screenprinted posters, and city-specific stickers.