Clear Channel

Student work goes live: A competition to showcase Clear Channel’s new connected billboards.

For a student competition, Clear Channel asked us to use their digital billboards to "create something good or stop something bad." We pitched "My Town," a social campaign that used the Instagram holiday #TBT to capture memories from ever-changing cities cities and neighborhoods.  

We won the pitch and our campaign launched on digital billboards across New York City, Chicago, Los Angeles, and Miami. 

The Call to Action

Our goal was to create living windows into a city's history through Clear Channel's billboards. We created a personalized hashtag for each city and asked people to share snapshots of their city on Instagram. 

New York had the most submissions, and the photos were prominently displayed in Times Square. 

We articulated our idea in the pitch with a concept video that served as a love letter to the New York City of old. 

The Pitch: Submissions

In the pitch, we showed a few ways that Clear Channel could own this holiday in cities, like public installations, screenprinted posters, and city-specific stickers.