The Overwatch League x Intel

The Overwatch League wanted to become "the NFL of esports." The league featured 12 city-based teams descending on the Blizzard Arena in L.A. for weekly competition in Blizzard's strategy shooter: Overwatch. To launch the league and highlight the performance potential of the Intel Core i7 processor, we created a campaign that captured the unique personalities of the league's players and fans for its debut season. 

These spots ran on Twitch, esports streaming services, in the arena, and on ESPN for the first esports finals ever broadcast in prime time. 

TV :60

TV :15s

To stoke competition, we created a 15-second spot for each team in the league and targeted them to play during specific matchups. 

Credits:
Warren Frost, creative director
Kalee Abella, art director
Savannah Hicks, designer