Qdoba is a fast-casual Mexican restaurant in the shadow of Chipotle.
While Chipotle rested on their sustainable laurels, we focused on flavor. From the pitch to the brand relaunch and every campaign that followed, we talked about their thousands of combinations of ingredients, free add-ons like guac and queso, and the simple joy of eating.
After planting Qdoba's flag in flavor, we kept the train rolling into a new product launch, Knockout Tacos.
Loaded Tortilla Soup
We kept the flavor train rolling into winter with a mini-campaign for Loaded Tortilla Soup.
We worked with weather.com to target messages based on an area's weather, offering Loaded Tortilla Soup as an antidote to winter's woes.