NFL x Intel: What’s in a Play?

Intel TrueView uses 5k stadium cameras and massive processing power to create 360° replays. This allows fans and commentators to break down the biggest plays of the season from every angle. Which is exactly what our campaign did.

What’s in a Play?

Intel’s sports group asked for a social campaign to feature NFL True View highlights each week. Our campaign, “What’s in a Play?” turned the highlights into celebrations of the best NFL moments (big and small) from a perspective that only True View could capture. We broke down every pass, catch, tackle, sack, fumble, hit, split, twist, and turn in a weekly series of social films that gave fans a new angle on the NFL’s biggest plays.

Production

Highlights lose relevance quickly, so we needed to develop a fast, nimble production approach. It was a good excuse to spend Sunday watching football.

Our goal was to break the NFL by flooding them with content. We averaged 10 produced films per week and after Week 3, they asked us to slow down. We didn’t.

Influencer Strategy

We worked with NFL players featured in our films to share the clips with their fans and show off their biggest plays.

Credits:
AJ Rivvers, creative director
Brendan Hurt, VO talent